Alicia Keys, who has starred in campaigns for Reebok, BlackBerry, and American Express, has never landed a beauty deal – until now. Keys will be the face of a new Parfums Givenchy campaign debuting in September.

Past Parfums Givenchy spokespeople have included Justin Timberlake, Liv Tyler, Uma Thurman, and Amanda Seyfried.

Another soulful singer, Erykah Badu, is currently fronting Givenchy’s Spring 2014 campaign, which has Riccardo Tisci as its creative director.